Some of the best business people I have ever met are engineers. Many of the worst business people I have ever met are engineers.

While there is no point in generalizing about the ability of geeks, nerds, technicians, scientists, engineers and technologists to perform in business; there is a good reason to write about business and technology. Many technical people never take the time to move beyond their chosen area of specialty into the realm of business people. Invariably, the individual that knows tech and learns business can compete more favorably with the business person who comes to a technical idea by accident, introduction or acquisition.

It doesn't take an MBA to learn about business when you view business as an avocation. This book is about aligning your technical skills with the activities of business; activities that have existed for years but that have been accelerated by some of the very technologies we have created.

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